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NEWS & EVENTS

May 11, 2022
Teenage Boy cleaning up the dairy shed

Building on the LIC Brand

We've created two brand ads by using succession to reinforce LIC's brand position...
May 10, 2022
Tim presenting the launch of Tauranga Business Chamber's Brand refresh

Tauranga Business Chamber Brand Refresh

KingSt takes on an iconic brand and gives it a new lease of life...
December 15, 2021
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Independent Stevedoring’s Recruitment Campaign

Find out how we helped new client Independent Stevedoring to attract hard working, highly driven individuals through an eye-catching campaign.
December 15, 2021
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Virbac Marketing Campaign Success

In 2019, Virbac asked KingSt to develop a new campaign for a trace element injection to boost the immunity of calves and cows. Flash forward to 2021 and we're seeing great results.
December 15, 2021
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Top Tips For Your Digital strategy

From digital advertising best practice to ensuring your online shopping experience is up to scratch, our digital manager Nicole Cochrane breaks down her top tips for your digital strategy.
December 15, 2021
James our head of creative

Meet James, our Head of Creative

From Her Majesty’s home to the mighty Waikato, James has travelled the globe and brought his creative skills back to our corner of the world.
September 1, 2021
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Why keep advertising in a lockdown

Since the recent COVID-19 lockdown, our routines have once again been disrupted due to self-isolating at home. That means your advertising activity needs a little disruption too.
September 1, 2021

Destination Rotorua’s winter campaign

Our latest Destination Rotorua campaign targeted those Kiwis looking for a non-ski winter getaway with friends or loved ones. 
September 1, 2021
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Chicago A sell-out Success

Earlier this year, Hamilton Operatic Society Inc enjoyed a sold-out season of their first major production in the Waikato since 2019. Chicago is the second-longest-running musical in Broadway history and this iconic show needed a fresh look and a strong media strategy to help tell Waikato locals about All That Jazz.
September 1, 2021
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Meet Lilian, Our Graphic designer

The newest recruit to the Tauranga office – with a warm smile and great sense of humour, she’s already fitting right in!
August 30, 2021
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Fieldays Is Back With A Bang!

A mainstay of KingSt's history, it was such a thrill to see the agri community back out at Fieldays this year! The campaign for the event took a different approach this year, with a short sharp approach to both media and messaging designed to avoid any confusion and ensure audiences made no mistake, the event was indeed ON.
July 9, 2021
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Introducing Website Warrant of Fitness

On the surface, everything with your website can look as good as new. But there may be aspects that prevent it from working at optimum, best practice level.
June 3, 2021
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Five common misconceptions

An article by KingSt Digital Manager Nicole Cochrane about the common misconceptions in digital, as seen in Stuff's Business News.
April 27, 2021
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Introducing Two New products

In response to the thinking behind the HBR article along with our own analysis of the market, we’ve developed two new products. One is a holistic marketing audit, the other a digital package aimed at helping SME’s navigate the complex digital world. Read below and contact one of our team if you want to find out more.
April 23, 2021
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Celebrating 25 Years of Hone

Our Hone Tutua is one of the original team members of KingSt – only Judy Coulter has been here longer. He even pre-dates Chris! Hone and Judy were part of the team when Chris bought Russ Rimmington’s shares in 1999. From an early age, Hone says he was taken with art and design. When his high school ran a design class, he thought it would be an interesting option to take in his final year and found it was something he really enjoyed.
April 23, 2021
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Marketing After A Pandemic 

There’s no denying the impact COVID-19 has had on all facets of our world – from the way we interact with our local restaurants to the way we work, study or consume media has all changed. So, with that in mind, what does marketing in 2021 look like?
December 17, 2020
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Merry Christmas From KingSt

It wouldn’t be right to end 2020 without a KingSt video. As you’ll see, like everyone else, we’re well ready for a break! Thanks for working with us this year, it’s been one like no other. Have a great Christmas and…don’t forget to chill!!
December 10, 2020
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Busy and happy for 15 years

We recently celebrated a massive milestone with Kwan, who has been an invaluable contribution to KingSt Advertising for the past 15 years! Kwan started as an intern and has moved her way around the departments before becoming our wonderful Media Director.
December 10, 2020
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Feeding the addiction

It's been a hugely challenging year for our tourism industry, with a major shift required to substantially increase domestic visitors to help compensate for the loss of our international tourist market.
December 10, 2020
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Ultrafast Fibre Version 3.0

In November we launched the Ultrafast Fibre brand update to their staff – a project we’ve been working on with the UFF team as they prepare for their next growth stage. It's always a privilege to work on a rebrand . Getting to know interesting people and companies and helping shape how they’re positioned allows us to use our full repertoire of skills. The type of challenge we love.
December 10, 2020
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Gaining Legend Status

Maui Milk is aiming to be another great kiwi story. A group of very clever and experienced people are now sourcing sheep milk supply farms for a new and exciting industry. To achieve this, they needed a new brand story and presentation befitting the organisation and its potential.
December 9, 2020
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Changes in New Zealand Media

Recently we had Paul Head, CEO of the Communications Council (New Zealand's advertising industry body), visit and update us on the state of advertising and media in New Zealand.
December 9, 2020
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King St Christmas spirit

Last week we had our team Christmas party. It was great to celebrate getting to the end of a really interesting and challenging year. To keep the team spirit alive and well we put together a progressive dinner. A bus, four venues, a few chilly bins and some innovative catering saw us all have an excellent night. Thanks to Robyn, Suzy, Chris and Kwan for opening up your homes. The format went down so well we’re now planning to use it again next year in Raglan when four of the team will have homes available!
October 18, 2020
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The Power Of &

That’s the difference between now and when we started in 1999. It’s also the difference between now and six months ago. For context, in 1999 Mark Zuckerburg was 15. And six months ago lockdown was a term we related to prison movies.
October 15, 2020
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Meet Our Kings & Queens

Welcome to our newest members of the account management team. We sit down with them and see what they love about their work and what makes them tick.
October 14, 2020
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Spotlight on… SEO

With the rapid rise of eCommerce and businesses needing a digital presence in a COVID-19 world, businesses have needed to quickly upskill to ensure their online shopfront is as powerful as their physical presence. One way to achieve this, is with strong SEO (Search Engine Optimisation). Our web and SEO specialist Simone Lourens explains.
October 13, 2020
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Client Of The Month: Road Science

We love to celebrate our clients, and firmly believe that your success is our success. That’s why we want to shine a light on the awesome people we partner with. This issue, we’ve chosen Road Science, a company that’s turning the concept of traditional roading products and services on its head through (as the name suggests) science.
October 12, 2020
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21 years at King St

We’ve recently celebrated our 21 st birthday. Although we resisted the temptation to down a yard glass, we did have a great celebration. It’s quite a milestone and a good time to reflect for a short time, then start to look ahead.