After a five-way pitch in June, leading New Zealand animal genetics & technology company LIC have appointed KingSt to provide strategic, creative, media and digital services to all areas of the farmer-owned cooperative business; LIC, LIC Automation and LIC International.
LIC marketing manager Jason Szabo said the business was looking for a full-service agency that could add value across all areas of the business and help overcome some of the challenges they’ve faced after the dairy downturn.
“Anyone involved in the dairy industry has had to look hard at their business over the last three or four years,” he said. “We are no different, so this exercise was all about finding the right partner to help us maximise the opportunities in front of us as we come out of the downturn.
“KingSt impressed us across all aspects of their operation; they are local, and along with this we found a very good fit between our organisation and theirs.”
It's inspiring for us to see the impact of the genetics and cutting edge technology LIC brings to day to day dairy farming, and ultimately, the New Zealand economy. Work has started immediately and it's great to be getting stuck in.
Cobb & Co., for decades one of New Zealand’s favourite brands, is planning a comeback and has appointed KingSt as its full-service agency partner after a three-way pitch in May.
The account includes creative, media and digital services.
“It’s an important time for the business,” says Cobb & Co chief operating officer Nathan Bonney. “We know we have a great history, currently we have eight stores in operation and our plans are to expand over the coming years.
“Now we need to create new stories, so this appointment is all about who we saw as the best partner to help us grow. KingSt impressed us with their grasp of the issues and our brand and the holistic nature of their service offering.”
We are very excited about supporting the growth of this brand and business. What a great opportunity!
Designers love a good identity project, and recently Senior Designer Dan Toth has been working on a brand new look for the newly named CBD Celebration Awards, put on by Hamilton Central Business Association.
It's great to discover and award the smart, innovative businesses that make up our city, and now the awards have the look to match. Nice work team!
We all have a budget, and a time frame, don't we? But increasingly, in a cluttered market of advertising, digital footprints and low start-up costs, how do we set ourselves apart from the rest?
Along with all the usual marketing disciplines; great ideas, solid brand strategy and vision, and cost effective targeting, more and more the devil is in the detail. Consumers are savvy, but it is often difficult for them to articulate what makes sense to them when they interact with a brand at all its touch points. You won't know about it until something doesn't align, at which point their voice will be strong and loud.
Ultimately this is about knowing what you're about - yes you do need a strategy - and ensuring it filters down into the little things... If your point of difference is a high level of professionalism and excellence, are your front of house staff greeting customers in a way that reflects that? If your offer is an experience, do all the experiences match, right down to all your facilities?
Does the voice you use on your Facebook match the way your receptionist speaks to a new caller?your tradies or factory workers tidy, clean and professional too? Does the paper you print your flyer on match the sustainable message you have in-market?
Sounds expensive right? Yes, it can be, and it does take planning and buy-in across all levels of your business. But you don't have to do it all at once, and if you do it right, with a purpose in mind, it will stand the test of time and be money well spent.
Do it once and do it well.
- Robyn Henwood
Subscription Television has had a strong hold, in many forms, for a number of years now, both in NZ and overseas. While free-to-air still hold on to a core audience; Sky, Netflix or others' strength has and will always be in the quality of the content they make available. The consumer has to be convinced that this will be worth the monthly outgoing.
Sky has to make this play more than most, with full monthly subscription fees nearly 10 times that of the streaming competition. But it's hard to be an All Blacks fan if you can't watch a game, so we let the automatic payment play on.
However, the market for sporting rights just got a whole lot more interesting, with the big digital players bidding, and winning, the rights to sport in both US and the UK. Amazon Prime has added 40 streaming TV channels in the UK, including Eurosport where subscribers can watch the newly acquired Tennis ATP World Tour while in the US they now have the rights to 10 National Football League games. Assets traditionally owned by the respective Sky TV in those markets.
A sign of things to come, as the well funded digi-boys battle it out, Sky looks set to either go big or go home. This will be an interesting one to watch.
September 12th 2017