ULTRAFAST FIBRE Connecting in a Covid world
Creative development Storytelling Video production
Ultrafast Fibre experienced an interesting phenomenon during the lockdown of 2020. All of a sudden the value of fast, reliable home internet increased in consumer estimations, while at the same time, installation ability was restricted. Looking to go to market as soon as restrictions were lifted, we needed to find a solution relevant to the moment, and a way to produce it from the comfort of home.
The campaign direction “The best connection for great connections” was established as the base for bringing to life the strength of the connection humans were craving from isolation and the role your internet plays in this. We didn’t want to get too soppy but wanted to bring to life the fun and humour of video calling faux pas and connection disruptions in a light-hearted way.
We brought the campaign to life through a set of ‘video calls’ all produced from lockdown, using video conferencing technology. The campaign was then rolled out across print and outdoor, and we worked with Lead Social to deliver the digital elements. In total, the campaign came together from brief to dispatch within 5 weeks, cost effectively produced from isolation.