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    LIC our work banner

     

     
    After a time of turbulence and transition within the business, LIC needed a brand strategy refresh to strengthen its connection with dairy farmers. There was a desire to show the business in a warmer light, paving the path for a ‘humble in success, yet knowledgeable’ approach across all marketing touch points.
     
    We developed a robust ‘one-to-one’ customer-centric strategy that takes the business back to its core value of improvement and showcases the success of farmers made possible through a partnership with LIC. The new tagline “There’s always room for improvement” has been instrumental to the change alongside an art direction that highlights the human relationship between the customer and LIC.
     
     
     
    The refresh has been extremely well received by staff and farmers alike, beginning the process of re-connecting with customers who are proud to play their part in the new LIC - an organisation that is never satisfied with the status quo and always looking for new opportunities to improve New Zealand’s herds, farms and businesses.