HAMILTON & WAIKATO TOURSIM
Searching for the best of the Waikato
The team at Hamilton Waikato & Tourism (HWT) work around the clock to increase visitor numbers, length of stay and tourist spend throughout the Mighty Waikato. It’s our job to continue this hard work online, creating a powerful overarching digital strategy that wraps summer, spring and winter activity together with a targeted always-on search campaign.
For HWT, driving web referrals to regional tourist operators is core to their business, so it was decided that optimising towards conversion would be the best approach. Using audience data insights, automated bidding, responsive search ads and position-based conversion tracking, our digital team constructed a robust schedule that provided timely and relevant messages to target audiences right when they were searching for it.
It’s our team’s proactive effort of adopting the latest digital buying tactics which has led to the success of the account. When compared to last year’s activity, there has been a 37% increase in clicks and a 40% increase in conversions.