Working with the New Zealand National Fieldays Society for over 20 years is a privilege and has presented many opportunities to support the growth of the Southern Hemisphere’s biggest agricultural trade show.
     
    Recognising the nuances of brand development and design, to grow a regional event into a national icon, has been critical over the years. Working closely with the Society team, we have trademarked the one-word ‘Fieldays’ and undertaken numerous design refinements, including the move from The New Zealand National Fieldays to FieldaysNZ.

    We launched the very successful and well received ‘Stay a step ahead’ campaign via a multitude of media channels, bringing to life a sense of not wanting to be the ones who have missed out on all the latest and greatest information, technology and products available over the four-day event.
     
     
    Fieldays now attracts approximately 130,000 visitors to Mystery Creek each June, showcasing New Zealand Agribusiness on the world stage, and we consider it an honour to continue to work in partnership with them.