The University of Waikato has a great tradition of innovation and teaching excellence so we put together an exciting campaign to tell the world, based on the university’s work in preparing the next generation for “where the world is going”. The centerpiece was a 60” brand video, which racked up over 30,000 views on YouTube in just a few weeks, supported by online, TV, social media, outdoor, and radio campaigns. We love it, the University loves it and so far the public do too.