The University of Auckland’s Faculty of Education wanted an over-arching campaign designed to re-position teaching in the minds of New Zealanders, by elevating the status of the profession and reinforcing the value of teachers in our communities.

The campaign includes 6 videos, produced in-house, that showcase a range of teachers who share their stories as part of the campaign. The videos are hosted on a microsite ’topoftheclass.ac.nz’.  Billboards and online media have been used to promote the microsite in key regions across New Zealand.