ISSUE
Specialty range sales stagnant and not used in every day situations. Lack of broad media spread and overly heavy reliance on shelf merchandisers and editorial. Great brand without the sales traction to match.

RESPONSE
- Campaign aimed at encouraging use of specialty range more often
- Expanded media mix to include print and online
- Produced recipe book
- In process of developing YOUTUBE recipe channel
- More creative approach to advertising

RESULTS
- 13% increase in sales
- New products in pipeline
- Renewed focus on the range