Business attraction to region stagnant. Issues with image of Tauranga. Lots of competition from other regions.
Successful campaign a key to on-going economic strength.
- Developed the “Tauranga Business Case” brand
- Secured local buy in
- Targeted campaign in Auckland Wellington
- Use of tongue in cheek humour
- Outdoor, print, digital media strategy
- Strong PR component
- Many new businesses relocated
- Millions of dollars injected to economy
- Hundreds of new jobs created