Primary ITO is New Zealand’s largest industry training organisation.

After helping Primary ITO successfully launch its brand last year, our next challenge was to create an advertising and media strategy that was effective across 29 industry sectors but didn’t cost the earth to implement. Primary ITO’s 2014-2015 recruitment campaign talks to employees, supervisors, managers, employers/owners across New Zealand about the advantages industry training can bring to their businessess and careers. The campaign has brought it to life through adverts and testimonials in the press and industry publications, online and on the radio.