April 1st, 2009

SQUASH CLUB - AMBIENT ADVERTISING

This concept was developed to showcase the upcoming squash match of past and present pro's at the Hamilton Squash and Tennis Club. Half squash balls had details of the event printed on them and were stuck to the glass giving the effect that the balls had smashed through.

April 1st, 2009

HUGH HEFNER'S NEW HOLIDAY HOME -
A 'BOOST' FOR ROTORUA TOURISM

Destination Rotorua Tourism Marketing (DRTM) and the Rotorua Museum Centennial Trust recently announced playboy legend Hugh Hefner would be converting a wing of the Rotorua Museum into his new holiday mansion.

The hoax included plans for Hugh Hefner to replicate his infamous grotto – Rotorua-style – complete with its own bubbling mud pools.

The hoax started when we approached DRTM with the idea.

DRTM general manager Don Gunn said “We thought it would be a great initiative to promote Rotorua, both domestically and in Australia.

“We’ve had calls of congratulations from all over NZ and the story has been picked up as far away as Canada. People have had a great laugh about it, and are saying what a brilliant idea it was for April Fools Day,“ he said.

CHRIS' COLUMN (WAIKATO TIMES)

With all the doom and gloom around at present it was great to get some good news for the region last week with the announcement...read more >