An All Blacks test match against the English right here in Hamilton presented Forlongs with an opportunity to show their support and get behind our boys in black. Together with a store wide blackout, we launched a hugely successful ‘June Blackout’ campaign via a multitude of media channels including print, TV, radio, online and social media. Here’s a look at the advertising… and in case you’re wondering, the AB’s won the series 3 zip.