ISSUES
Ways of advertising that used to work were not working. There was knowledge but no expertise around digital marketing. The brand was starting to get tired and this was affecting sales.

RESPONSE
- Brand refresh
- Overhaul of media mix
- Introduce digital and social media
- All advertising elements refreshed with the brand
- Instilled an environment of new ideas

RESULTS
- Sales are tracking well ahead of last year
- The brand is cutting through and getting noticed
- Great results from digital media
- Staff buy in
- Ahead of the competition
- Increased interest from new customers and lapsed customers have returned to shopping