ISSUES
An extremely solid brand not reaching its potential through inconsistency with sub-brands and design look and feel.
Bold new marketing strategy that required a new and ambitious positioning.

RESPONSE
- Developed “stay a step ahead” positioning
- Brand refresh
- Sub-brands brought into line
- Introduce rural humour to the campaign

RESULTS
- A fresh, consistent brand image
- Highly successful 2014 Fieldays
- Strong platform for sub-brands
- Long term positioning in place