Creating a safer passage for ambulances in Sweden to get to an emergency. We all know the situation where you suddenly get an emergency vehicle straight up behind you, straight in front of you, or out of the corner of your eye.  It’s a dangerous pathway they must take to get to the emergency at hand. Sweden is trialling a way to hijack people's radios in cars to let them know that an ambulance is coming their way, so they can pull over safety and let it pass. 

How does this relate to marketing you say. This sort of technology could over time be how a restaurant, store or business is able to shout out to you as you are driving towards or past. Just like how ‘FourSquare’ uses their location intelligence on your mobile phone (you have to download the app first), a business can locate and message the public when they are close by via their radio. 

But for the time being, I think it’s a great way to have safer roads for the ambulances to drive when heading to an emergency at high speed, as well as the general public getting more advance warning that a vehicle is heading their way. Maybe we could see this on the NZ roads soon.