King St is a platinum sponsor of the Hamilton Gardens Festival. We've been doing this for nine years. We love it.

It's a big investment in head hours for us every year but it's also really worthwhile. Some guidelines we use when we assess sponsorships:

- A fit with our business - the festival is all about art and creativity so that was easy
- Opportunities for us to express ourselves creatively
- Professional people to work with
- Opportunities for networking and entertaining
- Opportunities for our team and their families
- Gaining strong coverage for our brand

The festival ticks all these boxes, plus a few more so we'll keep doing it for a while yet. Get along to an event, it's absolutely magic!

Happy new year!!