Why full service agencies still make sense

There has been a fair amount in the media lately, pushing specialist agencies as the way forward, at the expense of full service agencies.

Quite frankly, I disagree and expect that eventually the pendulum will swing back the other way as full service agencies change their departmental weighting of resources to reflect the increasing emphasis on all things digital.

My reasoning is simple. Marketing Managers are generally time poor and in my experience prefer a strategic partner and one main point of contact, rather than having to manage multiple agencies that will always have differing opinions strategically and unfortunately feel that they’re often competing for their “slice of the pie”. Furthermore there will always be some overlapping amongst a group of specialist agencies, encouraging competition when collaboration is required. The time involved in managing multiple agencies is one thing, while keeping everyone "on strategy" ongoing is quite simply inefficient.

The key for a full service agency like King St is to make sure we continue to have a strong team of highly skilled generalists and specialists…effectively the same people you’d find in multiple specialist agencies, but all under one roof and one brand with one objective – delivering great results for our clients.

Tim Paton
General Manager

Stay a Step Ahead

KingSt have been a partner of Fieldays for over 16 years now, and 2016 as always, is bigger and better than those gone before. Chris has been imparting his words of wisdom for exhibitors, and we have new TV ads on air next week, in keeping with our Stay a Step Ahead positioning.

Fieldays leads the way in New Zealand agriculture, and offer’s exhibitors over 100,000 visitors throughout the event. If you are targeting an agricultural audience, Fieldays exhibiting could be a valuable part of your annual marketing activity. We can talk you through what’s involved, how to get a great site and how best to engage with your customers at Fieldays 2016.

Eyes peeled for the Olympics

SKY has acquired the exclusive broadcasting rights for the Olympic Games until 2024 on all media platforms. These include: Winter Games PyeongChang 2018, Olympiad Tokyo 2020, Winter Games Beijing 2022 and the Olympic Games 2024, the host city of which has yet to be elected.

86% of New Zealanders watched the London 2012 Olympic Games (equivalent to 3.5 million viewers across Prime and SKY). 

The Rio 2016 Olympic Games take place 6 - 22 August 2016. More than 10,000 athletes will compete in 28 sports, this year’s event includes golf and rugby sevens.

With a great line up of team members selected from the Waikato/BOP region for 2016, this is a golden opportunity for local advertisers to align their brands with this prestigious sporting event. Talk to our media team about opportunities and recommendations for advertising packages across the network.

Creative Eggcellence

What better way to get into the Easter spirit than to have an egg decorating competition. All of our King St staff put forward an entry, and as you can expect with a couple of rooms full of creative people there were some great entries. From crochet hens to Donald Trump and everything in between, it was great to see what the team came up with. Prizes were awarded across an array of category's; best last minute entry, most political, best disguised egg, best movie theme egg, most kiss-ass egg, best faberge egg and most importantly - Judy's favourite.

Remembering our fallen brother

12 months ago we bid farewell to our valued colleague and dear friend, Konrad Smith. Taken from us at the tender age of 38. It turned out Konrad’s heart gave up on him which added even further to the injustice of it all, given he was one of the most big hearted characters you could hope to meet. Calling his death a shock is nothing short of an understatement and, to this day, we are still reeling from it. He left a massive gap that we will never hope to fill, putting to rest the notion that no one is irreplaceable. Konrad proved this to be completely wrong. Our thoughts continue to go out to his family and vast network of friends who are all struggling to deal with the shock.

Thank you to everyone for your love and support over the last 12 months. And to Konrad Smith, thanks for lighting up our lives. Rest easy.

Watch the tribute video »